What percentage of promoters go bankrupt? How many tickets, drinks, and more need to be sold to recover the investment? How many concerts does an artist or venue need to host (and sell out) for their project to be viable? What advertising formats are most effective in a market oversaturated with events?

I admit that it took me years to develop an effective strategy to successfully tackle this type of event. The show begins, and you have to work against the clock (literally running) to capture the most amount of highest quality content in all desired formats.

By now, I have covered hundreds of live events, and for that reason, on stage I feel at home.