I always say that they are not just photos or videos; they are ads.

Perhaps weddings are the exception, since the goal is not to enhance a company's profitability through advertising but rather to immortalize the most important day in a couple's life.

But maybe, deep down, a wedding is still a kind of announcement.

An announcement of the beginning of the most beautiful project one can undertake: building a family.

And perhaps that's why I love weddings so much.

Because instead of creating quick advertising clips that will sooner or later get lost in the relentless pace of social media, I get to craft authentic films that a small group of people will remember and cherish for a lifetime.